Open to fractional, consulting and full-time roles

Ecommerce operations leader who ships code.

15+ years running marketplace P&Ls on Amazon 1P and 3P, Wayfair and Lowe's Marketplace. I fix the operation, then build the systems that keep it fixed.

David Khieu
$110K to $3.1MWayfair partnership grown per year
$30K to $6MAmazon account turned 1P relationship
25% to 12.5%Amazon ACOS, without losing volume
325K linesRetail ops platform, built and run in production
About

Operator first. Builder second. Both on purpose.

I have spent my career on the vendor side of retail: getting product listed, shipped, paid for and profitable on the biggest marketplaces in the US. I built Amazon departments, grew a Wayfair partnership 28x, and owned the ecommerce P&L at a manufacturer through a 62% revenue climb.

Today I am Director of Ecommerce at Nice and Co., a two-person, agent-first operator selling into Amazon, Wayfair 1P and Lowe's Marketplace. Instead of buying tools for the hard parts of 1P retail, I built them: PO to ASN to freight to chargeback to payout, on an SP-API integration with a human approving every outbound action.

That combination is what I bring to a team. I know exactly where a PO acknowledgement goes wrong or why a packaging chargeback fires, and I can specify, build or hold a vendor to the integration that fixes it.

Channels

Amazon Vendor Central (1P) Amazon Seller Central (3P) Wayfair 1P Lowe's Marketplace (Mirakl) Retail dropship and B2B

Systems

Amazon SP-API EDI and API order flows Akeneo PIM CIN7 ERP React / TypeScript PostgreSQL AI agent workflows

Based in

Cleveland, Ohio. Remote-friendly, US time zones.

Career

15+ years on the vendor side of retail

Every role has been the same job at a bigger scale: get product to the shelf, keep the retailer happy, and make the numbers work.

  1. 2023 to present

    Director of Ecommerce Nice and Co.

    Run Amazon 1P vendor operations end to end for 5 client brands (392 POs and about $297K received, Jan to Jun 2026). Launched a Lowe's Marketplace store, led the 1P to 3P transition across a 67,000-listing catalog, and built the 325,000-line platform the company runs on.

  2. 2023 to 2025

    Ecommerce Manager Midwest Fastener Corp.

    Owned the ecommerce P&L and Amazon 1P strategy across three vendor accounts. Grew ecommerce revenue from $3.7M to nearly $6M, cut ACOS in half, and led an Akeneo PIM rollout across 75,000+ SKUs.

  3. 2016 to 2023

    President and Co-Founder RetailSource Ltd

    Built a $4M dropship supplier to Amazon, Wayfair and Overstock across 1.4M home decor listings. Led a team of 11, implemented CIN7 ERP and lifted margins 36% in six months.

  4. 2012 to 2016

    President and Co-Founder ArtWall

    Grew the primary Wayfair partnership from $110K to $3.1M a year and the company from $1M to $3M. Scaled to 20+ employees and a 200,000+ SKU catalog. Manny Award for manufacturing, 2014.

  5. 2009 to 2012

    Senior Business Development Manager Trademark Global

    Built the company's Amazon department and grew the account from $30K to $6M a year as a 1P partnership. Managed top-500 internet retailers including Target, Kohl's and HSN.

Selected results

Numbers I have moved

From the operating side, where the P&L was mine.

+62%

Ecommerce revenue in two years, $3.7M to nearly $6M, at a manufacturer.

+116%

Growth on a single B2B marketplace account in two years.

$100K / yr

Saved through Amazon packaging optimization.

50% faster

Product updates after a PIM rollout across 75,000+ SKUs.

+36%

Margin lift in six months after an ERP implementation.

2 people

Run catalog, pricing, content, finance and outreach with AI agents and a human approver.

Today's Menu

Fixed prices where the scope is fixed. Everything starts with a free 20-minute intro call.


Quick bites

Advisory hour

$175 / hr

A working session on whatever is stuck: a chargeback you cannot explain, a PO that will not ack, a launch plan, a vendor negotiation.

Notes and next steps in writing after every call

Advisory block, 10 hours

$1,500

Same thing, banked. Use it over 90 days for calls, async reviews and Slack questions.

Saves $250 vs. hourly

Mains

Marketplace audit

$3,500

A two-week teardown of one channel: Amazon 1P or 3P, Wayfair, or Lowe's. Catalog health, pricing and margin, chargebacks and compliance, ops workflow, ad spend. You get a ranked fix list with dollar impact on each item.

Report plus a 60-minute readout call. Add a second channel for $2,000

Marketplace launch

from $7,500

Get live on Wayfair 1P or Lowe's Marketplace (Mirakl) the right way: application and onboarding, catalog and image prep, pricing model, shipping and returns setup, and the first orders shipped clean.

Typically 6 to 8 weeks. Up to 250 SKUs; larger catalogs quoted

Catalog and PIM setup

from $9,500

Akeneo PIM design and rollout, attribute model, channel mappings and an import pipeline, so one product update flows to every retailer. Certified on Akeneo.

Typically 6 to 10 weeks, scoped by SKU count and channels

Ops automation sprint

from $6,000

One painful workflow, automated: PO intake and acknowledgement, ASN and freight, chargeback disputes, repricing, listing content, or reporting. Built on marketplace APIs with AI agents where they help and a human approving what goes out.

Typically 3 to 4 weeks. Includes handoff docs and 30 days of support

House special

Fractional Head of Ecommerce Ops

$8,500 / mo

About 20 hours a week of senior ownership: channel strategy, retailer relationships, P&L and forecasting, team and agency management, and the systems underneath. I sit in your Slack and your standups.

3-month minimum, then month to month

Half portion, 10 hrs / week

$4,500 / mo

Same seat for brands that need direction and a weekly operating rhythm more than hands on keyboards.

3-month minimum
No checkout here. Tell me what you need and I will reply within one business day with fit, scope and a start date.
Case studies

How the numbers happened

Current client work stays confidential. These are from roles and companies where the results were mine to share.

Wayfair · home decor manufacturer

Growing a Wayfair partnership 28x

Situation
A canvas art startup doing $110K a year through Wayfair, with a catalog that could not keep up with demand.
What I did
Built production and catalog capacity to 100 items a day and 200,000+ SKUs, and ran the Wayfair relationship as the core channel.
Result
$3.1M a year through Wayfair; company revenue from $1M to $3M; 20+ employees.
Amazon 1P · consumer products distributor

From a $30K account to a $6M vendor relationship

Situation
A wholesale distributor with a small Amazon presence and no dedicated team.
What I did
Built the Amazon department from scratch and converted the account into a 1P wholesale partnership, alongside top-500 retailers like Target and Kohl's.
Result
Amazon grew from $30K to $6M a year; 300% YoY wholesale growth.
Amazon 1P + B2B · industrial manufacturer

A 62% revenue climb with half the ad spend ratio

Situation
Three Amazon vendor accounts carrying 57% of ecommerce sales, ACOS at 25%, and product data scattered across systems.
What I did
Owned the P&L, rebuilt Amazon advertising, wrote SOPs for the Amazon-driven accounts, and led an Akeneo PIM rollout across 75,000+ SKUs.
Result
$3.7M to nearly $6M in two years; ACOS from 25% to 12.5%; $100K a year saved on packaging; 50% faster product updates.
Multi-channel · agent-first operator

Two people, three retailers, one platform

Situation
Running 1P vendor operations for multiple client brands without the headcount a vendor-ops department usually needs.
What I did
Built a 325,000-line operations platform on Amazon SP-API, Wayfair and Mirakl: PO to ASN to freight, packaging compliance and chargeback disputes, pricing, content and payouts. AI agents draft; a human approves everything that leaves the building.
Result
392 POs and about $297K received for 5 brands in six months, a Lowe's Marketplace store launched, and a 67,000-listing 3P catalog activated with programmatic repricing.
Get in touch

Tell me what is stuck.

Pick something from the menu or describe the problem. I reply within one business day, and the first 20-minute call is free.

[email protected] linkedin.com/in/davidkhieu Hiring for a full-time role? Same address. Resume on request.

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